{"id":1872,"date":"2023-02-21T21:35:58","date_gmt":"2023-02-21T21:35:58","guid":{"rendered":"https:\/\/lccdigitaloce.com\/phar2023report\/?page_id=1872"},"modified":"2024-03-13T15:11:22","modified_gmt":"2024-03-13T15:11:22","slug":"save-kids-from-sugar","status":"publish","type":"page","link":"https:\/\/lccdigitaloce.com\/phar2023report\/public-health-and-communities\/save-kids-from-sugar\/","title":{"rendered":"Save Kids from Sugar"},"content":{"rendered":"

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Communities:<\/strong><\/p>\n

Save Kids from Sugar<\/h1>\n

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In this section<\/h2>\n

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Tackling sugar content<\/span><\/h2>\n

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Liverpool approaches cultural events by involving and empowering communities. Our public health campaigns are about empowering\u00a0<\/span>our residents. We aim to give people the information they need to make healthy choices. We take a \u2018showing, not telling\u2019 approach.<\/span>\u200b<\/p>\n

An example of this is Save Kids from Sugar. Eating too much sugar is leading to tooth decay in children. Other risks include unhealthy\u00a0<\/span>weight, and future health issues. In Liverpool, data tells us that 45.2% of Year 6 children are overweight or obese. 43.5% of 5-year-olds\u00a0<\/span>have tooth decay. Over 20 children under 10 visit hospital each week for tooth removal due to decay. Tooth decay impacts eating, <\/span>sleeping, communication, and\u00a0<\/span>socialising<\/span>. This is affecting<\/span>\u00a0<\/span>children’s confidence, self-esteem, and education.<\/span>\u200b<\/p>\n

Sugar content in everyday items is confusing for parents and carers. This prompted the Save Kids from Sugar campaign. Public Health Liverpool <\/span>have taken the bold step to name and shame some of the top children\u2019s branded and none branded foods. Products include, drinks, <\/span>breakfast cereals and yogurts. The campaign shows the shocking amounts of sugar in each. The website features a\u00a0<\/span>sugar check tool\u00a0<\/span><\/a>allowing parents to check their child\u2019s daily sugar intake.<\/span><\/p>\n

The Holiday, Activity and Food <\/span>Programme<\/span>\u00a0(HAF) delivered oral health awareness sessions. Over 200 children attended during the 2023\u00a0<\/span>summer holidays. Sessions were able to deliver positive impact on\u00a0<\/span>behaviours<\/span>. Alder Hey children’s hospital, is distributing campaign\u00a0<\/span>resources through the Mini Mouthcare Matters programme. This ensures the campaign is reaching children in hospitals.<\/span>\u200b<\/p>\n

The campaign <\/span>highlights<\/span>\u00a0the shocking injustice of high sugar content in everyday items for children. Diverse media consumption habits of\u00a0<\/span>different communities are recognised. As a result, the campaign has been featured on radio and TV, including the BBC Politics show. The <\/span>wider promotion includes an 8-week targeted digital and social advertising campaign. There have been articles in the Liverpool Echo.\u00a0<\/span>The campaign has generated significant online engagement. Over 12,000 website visits and 1,241 completed sugar checks. This revealed\u00a0<\/span>that 73% of children exceeded the recommended daily sugar intake.\u00a0<\/span>\u200b<\/p>\n

Many services continue to access campaign material, these include:<\/span>\u200b<\/p>\n